As merchandiser, Steph selects and places the furniture and accessories in various groupings to appeal to the customers and give them ideas and options. For example, when a sofa or a loveseat is ordered for the showroom, Steph typically selects the fabric, chooses the artwork, lamps and other accessories, and sets it up in a pleasing configuration so customers can envision themselves in the setting and feel comfortable. As a designer, she’s responsible for the whole showroom. When new furniture comes in, or groupings change or need to be refreshed, that’s a project for Steph.
What is Steph’s strategy for keeping the showroom interesting and inspirational? Most importantly, she considers the surroundings. Elmira isn’t like Toronto or any other busy metropolis. So, while ensuring there is a good variety to appeal to every style and taste, she’s drawn to traditional/transitional furniture and accessories in the showroom. The actual building itself has a traditional ambience and that sets the tone for displaying the furniture.